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Awesome Trade Show Ideas to Maximize Foot Traffic

According to Promotional Products Association International (PPAI) Research’s “Industry Strategy Notes,” while 8 out of 10 liked receiving promotional gifts, 7 out 10 consumers wished they could receive promo items more often.

Part of surviving trade show season is offering a promotional item that leaves a lasting impression. The name of the game is brand exposure. The goal? Sales leads.
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Featured

How Business Cards Can Still Be Game-Changers

Did you know that the first business cards appeared in 15th century China? They were dubbed “calling cards” or “visiting cards.”

They served specific, social purposes like facilitating partnerships, expressing congratulations, sending condolences and providing notices of arrival or departure. They later gained popularity with England’s nobility and rich in the 1800s.

Fast forward to present day, and you’ll find
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USB Flash Memory Buying Guide

Understanding the technical components of any device can be challenging. To simplify your research, check out our handy buying guide to learn more about chip configurations and how it affects their overall performance.

Keep reading to learn more…

Promotional USB drives should leave a lasting impression, but with so many vendors and varying chip qualities available, how do you determine
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5 Budget-Friendly Offline Marketing Ideas to Build Trust and Boost Your Brand

Companies today are hyper-focused on digital marketing, and while it’s crucial to maintain an online presence to remain competitive, real-world brand awareness (offline marketing) has been overlooked in the process.

For many marketing managers, it can be difficult to understand the value of these offline strategies and the power they have to inspire customers to act. But in order to
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Creating the Perfect Advertising Slogan for Your Promotional Products

Slogans are hard to create. Spending hours staring at a blinking cursor before coming up with an “about us” page and mission statement was hard enough, and now you have to come up with a slogan that distills all of that info into only a few words. Daunting is an understatement. Thankfully, there are some concrete tips you can follow to create a slogan that will wow your potential customers. If you keep these tips in mind, whether they see it printed on a promotional item, or beneath your logo on your website, your customers will walk away thinking positively about your company. 

Keep it Simple

Walt Whitman said that simplicity is the glory of expression, and
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The True Blood USB – All of the Ingredients, Minus the Bloody Mess

Case Study

True Blood, an HBO hit and favorite among lovers of all things supernatural, centers around the love story of Sookie Stackhouse, a human who happens to read minds and Bill Compton a 173-year-old vampire. This love story is only possible due to the creation of synthetic blood, “True Blood”, which allows the vampires to live without having
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The Paper Business Card is Dead; Long Live the Smart Business Card!

Business Card Ideas for Today’s Sales & Marketing Professionals

Business cards were once seen as essential elements in building relationships with prospective clients, particularly for the purpose of sales, business development and networking in general. 

What’s the status of business card use today? Not great – but it’s getting better.

The State of Business Cards Today

While difficult to gauge,
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Best Promotional Products for Corporate Events

If you are organizing an important corporate event, there are probably a million things on your to-do list. One of your priorities is likely to select and order promotional products for guests.

Promotional products not only indicate to your guests that your company is doing well, but they also show your appreciation for their presence while providing you with a
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Cannabis Trade Shows: 5 Ways to Stand Out

It is trade show season for the Cannabis world. The biggest trade shows are approaching including the Cannabis World Congress & Business Exposition in New York at the end of May or the MJBizCon Expo in June. The cannabis industry is booming, everyday new laws are passed that make it more accessible, and federal legalization seems to be on the
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