Conference attendees are often inundated with new and innovative ideas from speakers and breakout sessions. Not to mention the onslaught of goodies and giveaways they’re assaulted with as they move through the trade show floor. You can breathe new life into your trade show promotional campaign by following these tips and the savvy moves of companies that have figured out
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Promotional product success begins well before you hand out an item at a promotional event or trade show. The strategy you choose will go a long way toward promoting your company and getting a return on investment in the project – instead of diminishing returns.
We’ve all been there – Tired. Haggard. Bleary-eyed.
These after-effects of a trade show are not the only downsides.
To be honest, trade shows are kind of a headache. Your marketing team has to pack up product samples, promotional products, marketing materials, along with the energy to meet and greet hundreds or even thousands of attendees – with absolutely no
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Savvy businesses know how to get results from their marketing dollars. Market research, buyer personas, brand awareness – these are just a few factors that can help you get ahead of the competition. It’s also helpful to know what your competition is doing (especially if they’re dominating the market) and take note. Here’s what your competition won’t tell you about
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If you’ve been making a go of trade shows for any length of time, whether you’re a one-time trade show exhibitor or a seasoned pro, you know how hard it can be to stand out among all the competition.
But, if you know how to distinguish yourself from the crowd, the investment in a trade show can really pay off.
You put in hour after hour of careful planning your booth.
Your team comes up with a brilliant design for your station.
You log miles walking around at the trade show, networking with potential customers.
All for naught. Because there is no guarantee that you’ll be remembered once the show is over.
Unless… you choose the right promotional product and
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A lot of newcomers are making noise in the marketing industry, leaving small and large businesses alike to wonder – Is there is still a place for promotional products in my campaign? If you knew the kind return promotional products get, you’d never ask this question. Here are just some of the ways promotional products get a big return.
Sure, social media is getting a lion’s share of marketers’ attention for its ability to generate interest and engage consumers. But, it’s not the only performer out there that deserves recognition.
Promotional products are just one facet of a successful branding strategy; they are a simple, yet powerful way to brand your business, and they get results – but not in isolation.
Part of a successful branding strategy involves creating a lasting impression with consumers. Do it right, and you can gain a competitive edge. Do it wrong, and you’re wasting money.
With promotional products, the same adage holds true. If you don’t take the time to create a compelling, memorable brand, the promotional products you choose won’t get the impact you
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