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Creating the Perfect Advertising Slogan for Your Promotional Products

Slogans are hard to create. Spending hours staring at a blinking cursor before coming up with an “about us” page and mission statement was hard enough, and now you have to come up with a slogan that distills all of that info into only a few words. Daunting is an understatement. Thankfully, there are some concrete tips you can follow to create a slogan that will wow your potential customers. If you keep these tips in mind, whether they see it printed on a promotional item, or beneath your logo on your website, your customers will walk away thinking positively about your company. 

Keep it Simple

Walt Whitman said that simplicity is the glory of expression, and
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Best Promotional Products for Corporate Events

If you are organizing an important corporate event, there are probably a million things on your to-do list. One of your priorities is likely to select and order promotional products for guests.

Promotional products not only indicate to your guests that your company is doing well, but they also show your appreciation for their presence while providing you with a
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Cannabis Trade Shows: 5 Ways to Stand Out

It is trade show season for the Cannabis world. The biggest trade shows are approaching including the Cannabis World Congress & Business Exposition in New York at the end of May or the MJBizCon Expo in June. The cannabis industry is booming, everyday new laws are passed that make it more accessible, and federal legalization seems to be on the
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iPad Users Rejoice! The New iPadOS Will Have Native USB Support

The consumer spoke, and Apple listened. At the World Wide Developers Conference in June, the Apple team announced that the newest iPad will now have its own operating system. No longer is it the big brother to the iPhone, instead, it is a bonafide entity of its own. One of the major differences is that it will now offer native
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4 Simple Ways to Generate Leads with Promotional Products

Promotional products are more than a branding tool handed out at trade shows. When used correctly promo products can also be used as a powerful lead generation method. The goal of every company, no matter the industry, is to find new potential customers. After they find them then they must convert those leads into paying clients or customers. The more
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The Best Ways to Measure ROI for Promotional Products

Marketing strategies often seem abstract to people outside the field, but they are actually rooted in data. Every organized marketing team knows that at the end of the day marketing strategies can and should be analyzed to determine if they are effective. Determining the effectiveness of a marketing campaign can be complex and will often differ from company to company,
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China Trade War Will Hurt Most of Promo Product Industry

The US trade war with China, which has been intensifying over the last year, has now left both countries reeling from heavy import/export tariffs. Unfortunately, as is the case for many retail industries, the promotional product industry will have to contend with the fallout of what is essentially a 25% tax increase on the majority of their products – if
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CustomUSB Creates Unique Game of Thrones Inspired Flash Drives for Retailers Looking to Take Advantage of the Viral Trend

Case Study

These Game of Thrones inspired flash drives were created for retailers looking to provide an HBO licensed tech product for fans wishing to commemorate Game of Thrones.

Project Objective

The objective of this project was to create custom USB drives inspired by the award-winning cultural phenomenon Game of Thrones (an HBO original series based on George R.R. Martin’s
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Promotional Products for the Hospitality Industry

A robust economy paired with remarkable digital innovation has led to the unprecedented growth of the hospitality industry. Gross bookings and revenue have spiked across every area of the industry. The restaurant industry currently sits at $799 billion, the airline industry at $222 billion; hotels are at $185 billion, car rentals at $129 billion, and cruises at $18 billion. After
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