The pandemic has disrupted the science of customer acquisition for many companies across the globe. In-person interaction and tangible exchanges with clients have been largely eliminated as a normal business practice, leaving a void in human interaction.
Government officials continue to dissuade ‘avoidable encounters’ such as casual lunch meetings with customers and prospects, citing an inherent risk of transmitting COVID,
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When the pandemic hit in 2020, it became clear that the business effects would be far reaching. What we didn’t know then, however, was how COVID would force industries to change and adapt.
Now that we’ve made it to 2021, we have a chance to look back and take stock. We can draw lessons from the ways marketers adapted and
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Imagine choosing between two gifts. Once is a known quantity in store packaging, the other is beautifully wrapped in paper in a bow. Which gift is more interesting? Which one feels more personal? Which would you choose?
Most people would be drawn towards the second gift, not because they love wrapping paper and ribbons, but because of what the packaging
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McDonald’s Happy Meals, Tiffany & Co.’s robin egg bags, Amazon’s smiling cardboard boxes — just reading those words instantly conjures up images of each piece of packaging. That’s because each of them has something in common: They stand out in crowded markets by embodying the unique brands they represent.
Couldn’t you benefit from custom boxes or packaging that do the
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If you have your own business, you already know something about the value of brand awareness. It’s simple: If people don’t know about your product or service, they can’t buy it. If they don’t have positive associations with your brand, they’ll probably choose a competitor over you.
So how do you build that awareness? There are many ways to build
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