Imagine choosing between two gifts. Once is a known quantity in store packaging, the other is beautifully wrapped in paper in a bow. Which gift is more interesting? Which one feels more personal? Which would you choose?
Most people would be drawn towards the second gift, not because they love wrapping paper and ribbons, but because of what the packaging
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McDonald’s Happy Meals, Tiffany & Co.’s robin egg bags, Amazon’s smiling cardboard boxes — just reading those words instantly conjures up images of each piece of packaging. That’s because each of them has something in common: They stand out in crowded markets by embodying the unique brands they represent.
Couldn’t you benefit from custom boxes or packaging that do the
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If you have your own business, you already know something about the value of brand awareness. It’s simple: If people don’t know about your product or service, they can’t buy it. If they don’t have positive associations with your brand, they’ll probably choose a competitor over you.
So how do you build that awareness? There are many ways to build
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