McDonald’s Happy Meals, Tiffany & Co. robin egg bags, Amazon’s smiling cardboard boxes — just reading those words can conjure up images of each piece of packaging without any problem. That’s because each of them has something in common: They stand out in a crowded market by embodying the unique brands they represent.
Couldn’t you benefit from custom boxes or
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If you have your own business, you already know something about the value of brand awareness. It’s simple: If people don’t know about your product or service, they can’t buy it. If they don’t have positive associations with your brand, they’ll probably choose a competitor over you.
So how do you build that awareness? There are many ways to build
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A quick thought experiment: You’re in the cosmetics aisle at a new store and you’re trying to find your favorite face wash. Do you carefully study the labels on each package until you find your go-to? Or do you scan the shelves, looking for the packaging’s telltale shape and colors?
Both of these cases illustrate the powerful effect packaging design
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