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How a Leading Car Company Saved Millions by Updating Firmware with CustomUSB

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This time last year, a major American car company was reeling. They knew something ominous about a specific vehicle upgrade that their customers did not: Experts had discovered security vulnerabilities in the firmware of more than one million of their vehicles.

Based on the recall report, radios in the affected vehicles were compromised with software vulnerabilities that could let malicious
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Direct-Marketing Gold: Getting People to Say Yes!

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Know. Like. Trust. These are the three keys to direct marketing success. You need consumers to trust your business in order to buy from it. In order to trust you, they first have to like you. Before they can like you, they need to know you. Get the picture? So, how does one build this elusive knowledge in a cold,
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How to Make Your Business Cards Unforgettable

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A good business card can mean the difference between a prospect remembering you or forgetting you. As a piece of your overall marketing plan, your business card plays a powerful role in selling your services – especially for the minimal investment it requires. Making a good impression and leaving a lasting impact on the people you meet involves carefully planning
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7 Ways to Make Your Business Cards Flop

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“Look at that subtle off-white coloring. The tasteful thickness of it. Oh, my God. It even has a watermark.”

— Patrick Bateman (American Psycho)


Your business doesn’t have to be among the ranks of Google or Facebook to get results with your business card. You also don’t need to spend a ton of money on design or style.

For your
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5 Shocking Mistakes Businesses Make When Choosing Promotional Products

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Choose the wrong swag, and your investment in promotional products could tank.

Select the right product, and you’ll gain all of the benefits a well-chosen item offers.

In reality, businesses often get caught up in the potential benefits that a promotional product could deliver, and easily fall into the trap of making common mistakes when choosing an item. Instead of
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How to Turn Your Trade Show Event Into a Roaring Success

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Selecting a useful, eye-catching promotional product to give away at your next trade show is just one step in an effective strategy. If you want the show to be a roaring success, you need more than an item that grabs attention. A foundational trade show strategy gets people lining up at your booth and making a purchase at the follow-up
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The Secret Path to Trade Show & Conference Success

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Conference attendees are often inundated with new and innovative ideas from speakers and breakout sessions. Not to mention the onslaught of goodies and giveaways they’re assaulted with as they move through the trade show floor. You can breathe new life into your trade show promotional campaign by following these tips and the savvy moves of companies that have figured out
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The Secret to Building Solid Booth Traffic

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If you’ve been making a go of trade shows for any length of time, whether you’re a one-time trade show exhibitor or a seasoned pro, you know how hard it can be to stand out among all the competition.

But, if you know how to distinguish yourself from the crowd, the investment in a trade show can really pay off.