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Promo Products Are Investments. How to Measure the Return?

“You have to spend money to make money.” 

It’s a cliche, but every business owner knows it’s true. You need to offer value to get customers, and creating value costs money. Whether it’s building new retail locations or manufacturing fresh inventory, succeeding in business means you’ll have to invest funds now in the belief that it will pay off down
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Custom Bluetooth Speakers Can Be the Best Promo Items

If you have your own business, you already know something about the value of brand awareness. It’s simple: If people don’t know about your product or service, they can’t buy it. If they don’t have positive associations with your brand, they’ll probably choose a competitor over you. 

So how do you build that awareness? There are many ways to build
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Powered Up: Your Custom Power Banks Buying Guide

Picture it: you’re in the middle of nowhere with zero outlets to plug into. Your phone’s battery is at 18%. You have an important call to make and several emails to answer.

Now you see the battery level is at 15%. With each passing second, it seems like the battery is draining even faster. The panic starts to set in. 
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Best Promotional Products for Corporate Events

If you are organizing an important corporate event, there are probably a million things on your to-do list. One of your priorities is likely to select and order promotional products for guests.

Promotional products not only indicate to your guests that your company is doing well, but they also show your appreciation for their presence while providing you with a
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CustomUSB Creates One-Of-A-Kind Zombie USB for The Hit TV Show The Walking Dead

Case Study

The television show The Walking Dead has quickly become a cult classic, appealing to fans of all things gory, apocalyptic, and of course, zombie. The series is based on the comic books written by Robert Kirkman and follows the lead Rick Grimes as he and other survivors of the Zombie apocalypse attempt to stay alive in a world
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China Trade War Will Hurt Most of Promo Product Industry

The US trade war with China, which has been intensifying over the last year, has now left both countries reeling from heavy import/export tariffs. Unfortunately, as is the case for many retail industries, the promotional product industry will have to contend with the fallout of what is essentially a 25% tax increase on the majority of their products – if
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4 Offline Marketing Ideas for 2019

Companies today are hyper-focused on digital marketing, and while it is important to have a digital footprint for your brand, many companies are letting their real world brand awareness tactics fall to the wayside. Many marketing managers do not understand how powerful offline strategies can really be, and the power it has to inspire consumers to act. For maximum results,
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Don’t Push a Pen with Your Name, Push the Actual Product

CustomUSB Flash Drive | Waste Management Recycling Bin Replica

Maybe you’re the company’s events-coordination rock star, or maybe the task of ordering promotional items plopped into your unsuspecting lap. Maybe you have an upcoming convention, and you’re (rightfully) focused on your presentation, not your company’s promo products. (Someone else is handling the swag.) Or maybe – gulp – branded goodies aren’t part of your marketing strategy.

Direct-Marketing Gold: Getting People to Say Yes!

CustomUSB | Direct Mail Solutions - Smart Postcards

Know. Like. Trust. These are the three keys to direct marketing success. You need consumers to trust your business in order to buy from it. In order to trust you, they first have to like you. Before they can like you, they need to know you. Get the picture? So, how does one build this elusive knowledge in a cold,
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A Photographer’s Best Kept Secret to Keep Customers Coming Back

Custom OM-D Olympus Camera Replica USB Drive

A ton of factors will make your photography business successful, but there’s one secret to ensuring that your customers will keep coming back – for headshots, candid photos, children’s photos, family celebrations, and more – and it’s the custom USB.

That’s because as a great photographer you have to do more than just take great pics. You must also know
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