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How Business Cards Can Still Be Game-Changers

Did you know that the first business cards appeared in 15th century China? They were dubbed “calling cards” or “visiting cards.”

They served specific, social purposes like facilitating partnerships, expressing congratulations, sending condolences and providing notices of arrival or departure. They later gained popularity with England’s nobility and rich in the 1800s.

Fast forward to present day, and you’ll find
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USB Flash Memory Buying Guide

Understanding the technical components of any device can be challenging. To simplify your research, check out our handy buying guide to learn more about chip configurations and how it affects their overall performance.

Keep reading to learn more…

Promotional USB drives should leave a lasting impression, but with so many vendors and varying chip qualities available, how do you determine
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5 Budget-Friendly Offline Marketing Ideas to Build Trust and Boost Your Brand

Companies today are hyper-focused on digital marketing, and while it’s crucial to maintain an online presence to remain competitive, real-world brand awareness (offline marketing) has been overlooked in the process.

For many marketing managers, it can be difficult to understand the value of these offline strategies and the power they have to inspire customers to act. But in order to
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Creating the Perfect Advertising Slogan for Your Promotional Products

Slogans are hard to create. Spending hours staring at a blinking cursor before coming up with an “about us” page and mission statement was hard enough, and now you have to come up with a slogan that distills all of that info into only a few words. Daunting is an understatement. Thankfully, there are some concrete tips you can follow to create a slogan that will wow your potential customers. If you keep these tips in mind, whether they see it printed on a promotional item, or beneath your logo on your website, your customers will walk away thinking positively about your company. 

Keep it Simple

Walt Whitman said that simplicity is the glory of expression, and
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The Paper Business Card is Dead; Long Live the Smart Business Card!

Business Card Ideas for Today’s Sales & Marketing Professionals

Business cards were once seen as essential elements in building relationships with prospective clients, particularly for the purpose of sales, business development and networking in general. 

What’s the status of business card use today? Not great – but it’s getting better.

The State of Business Cards Today

While difficult to gauge,
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Cannabis Trade Shows: 5 Ways to Stand Out

It is trade show season for the Cannabis world. The biggest trade shows are approaching including the Cannabis World Congress & Business Exposition in New York at the end of May or the MJBizCon Expo in June. The cannabis industry is booming, everyday new laws are passed that make it more accessible, and federal legalization seems to be on the
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4 Simple Ways to Generate Leads with Promotional Products

Promotional products are more than a branding tool handed out at trade shows. When used correctly promo products can also be used as a powerful lead generation method. The goal of every company, no matter the industry, is to find new potential customers. After they find them then they must convert those leads into paying clients or customers. The more
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The Best Ways to Measure ROI for Promotional Products

Marketing strategies often seem abstract to people outside the field, but they are actually rooted in data. Every organized marketing team knows that at the end of the day marketing strategies can and should be analyzed to determine if they are effective. Determining the effectiveness of a marketing campaign can be complex and will often differ from company to company,
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China Trade War Will Hurt Most of Promo Product Industry

The US trade war with China, which has been intensifying over the last year, has now left both countries reeling from heavy import/export tariffs. Unfortunately, as is the case for many retail industries, the promotional product industry will have to contend with the fallout of what is essentially a 25% tax increase on the majority of their products – if
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Promotional Products for the Hospitality Industry

A robust economy paired with remarkable digital innovation has led to the unprecedented growth of the hospitality industry. Gross bookings and revenue have spiked across every area of the industry. The restaurant industry currently sits at $799 billion, the airline industry at $222 billion; hotels are at $185 billion, car rentals at $129 billion, and cruises at $18 billion. After
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