Think social media is the only way to spread the word about your brand? Sure, a social media strategy should comprise an arm of a comprehensive marketing plan. A solid lead-generating plan is a must, too.
But there’s an alternative tool you should consider that’s small in size, but gets big results. It’s the USB.
Studies show that USBs drive referrals. Beauty consultants who offered branded promotional products in exchange for referrals saw a huge return on investment.[i]
Here’s an overview of the outcomes:
- 14 percent of customers who received the promotional product were more likely to give the salesperson leads than customers who didn’t get one.
- When salespeople used the gifts, they got a total of 22 percent more leads than salespeople who didn’t hand out promos.
- 40 percent of the consultants who employed the promo reported a positive response from consumers.
Salespeople can generate leads by offering a promotional gift in exchange for the contact information of friends and family.
An apartment search firm that employed a promotional campaign to raise brand awareness and grow business used a three-phase campaign over several seasons. The result? More leads and referrals from leasing agents and apartment managers.[ii]
Incentivized customers who received a sweepstakes entry or a promotional product along with a request for referrals resulted in 500 percent higher number of referrals than a letter requesting referrals alone was sent to consumers.[iii]
Companies that customize their USBs see a significant impact and increase in referrals. A painstakingly crafted, high-quality custom USB like the one American Crew created makes an impact.[iv] Miss America turned to custom USBs to manufacture a promotional product in the shape of a crown that represented the pageant and left users with a lasting impression.[v]
With a little ingenuity, and the help of the experts at CustomUSB, you can use a USB promotional tool to drive referrals. Talk to one of our customer service representatives to find out how you can customize your USBs to better represent your brand, and drive more consumers to your business.