We just made an awesome high-end metal flash drive (and a customized keychain) for Fiat (our long-time client). While it is still unknown what these drives will be used for, we suspect they are a part of a marketing kit for the new Fiat 500 Abarth [http://www.autoblog.com/2011/05/11/2012-fiat-500-abarth-quick-spin-review/] that is being released in the US in 2013.
Before it was sold to Fiat, Abarth was an Italian race car maker.
Do you have these Fiat Abarth flash drives for sale??