A robust economy paired with remarkable digital innovation has led to the unprecedented growth of the hospitality industry. Gross bookings and revenue have spiked across every area of the industry. The restaurant industry currently sits at $799 billion, the airline industry at $222 billion; hotels are at $185 billion, car rentals at $129 billion, and cruises at $18 billion. After ten years Continue reading “Promotional Products for the Hospitality Industry”
Companies today are hyper-focused on digital marketing, and while it is important to have a digital footprint for your brand, many companies are letting their real world brand awareness tactics fall to the wayside. Many marketing managers do not understand how powerful offline strategies can really be, and the power it has to inspire consumers to act. For maximum results, brands should maintain complementing offline and online campaigns. This is an often overlooked dynamic in multi-channel marketing, and most iconic brands that you are able to conjure up have figured out how to maintain this balance effectively.
Who likes getting things for free? Let’s be real… everyone. We are a consumer-based society, and nothing piques our interest more than feeling like we are getting the special deal. That’s why so many companies have started doing social media giveaways.
This time last year, a major American car company was reeling. They knew something ominous about a specific vehicle upgrade that their customers did not: Experts had discovered security vulnerabilities in the firmware of more than one million of their vehicles.
Based on the recall report, radios in the affected vehicles were compromised with software vulnerabilities that could let malicious third parties access some vehicle control systems, such as braking, steering, the engine, and transmission. If hackers exploited these weaknesses, they could gain unauthorized control of these vehicle systems, possibly causing vehicle collisions or worse.
Maybe you’re the company’s events-coordination rock star, or maybe the task of ordering promotional items plopped into your unsuspecting lap. Maybe you have an upcoming convention, and you’re (rightfully) focused on your presentation, not your company’s promo products. (Someone else is handling the swag.) Or maybe – gulp – branded goodies aren’t part of your marketing strategy. Continue reading “Don’t Push a Pen with Your Name, Push the Actual Product”
Know. Like. Trust. These are the three keys to direct marketing success. You need consumers to trust your business in order to buy from it. In order to trust you, they first have to like you. Before they can like you, they need to know you. Get the picture? So, how does one build this elusive knowledge in a cold, lonely, digital environment that is the internet? Continue reading “Direct-Marketing Gold: Getting People to Say Yes!”
A ton of factors will make your photography business successful, but there’s one secret to ensuring that your customers will keep coming back – for headshots, candid photos, children’s photos, family celebrations, and more – and it’s the custom USB.
That’s because as a great photographer you have to do more than just take great pics. You must also know how to market your business and make your customers glad they chose you. Repeat customers not only mean more revenue, but satisfied, loyal customers are your best marketing tool. They play a valuable role in helping to spread the word about your business. Continue reading “A Photographer’s Best Kept Secret to Keep Customers Coming Back”
A good business card can mean the difference between a prospect remembering you or forgetting you. As a piece of your overall marketing plan, your business card plays a powerful role in selling your services – especially for the minimal investment it requires. Making a good impression and leaving a lasting impact on the people you meet involves carefully planning out the format, design, and copy for the business card. Continue reading “How to Make Your Business Cards Unforgettable”