This time last year, a major American car company was reeling. They knew something ominous about a specific vehicle upgrade that their customers did not: Experts had discovered security vulnerabilities in the firmware of more than one million of their vehicles.
Based on the recall report, radios in the affected vehicles were compromised with software vulnerabilities that could let malicious third parties access some vehicle control systems, such as braking, steering, the engine, and transmission. If hackers exploited these weaknesses, they could gain unauthorized control of these vehicle systems, possibly causing vehicle collisions or worse.
Can you imagine driving along the highway when suddenly, an unseen attacker remotely disables your brakes, sending you careening into a ditch? No, this isn’t the plot of a horror movie or a modern take on Stephen King’s Christine, the classic novel about a car possessed by supernatural forces. This is real life. Luckily, this story has a happy ending, courtesy of CustomUSB.
Continue reading “How a Leading Car Company Saved Millions by Updating Firmware with CustomUSB”
Maybe you’re the company’s events-coordination rock star, or maybe the task of ordering promotional items plopped into your unsuspecting lap. Maybe you have an upcoming convention, and you’re (rightfully) focused on your presentation, not your company’s promo products. (Someone else is handling the swag.) Or maybe – gulp – branded goodies aren’t part of your marketing strategy.
Continue reading “Don’t Push a Pen with Your Name, Push the Actual Product”
Infected from the moment the memory sticks hit their USB ports, American Dental Association (ADA) members didn’t stand a chance against the malware virus spread by a trusted source last year. How did a nifty data-delivery method spiral into a PR nightmare in a matter of seconds? It boils down to three loaded little words: Made in China.
Continue reading “American Dental Association Uses Chinese Supplier: Sends 37,000 USB Drives With Virus”
Know. Like. Trust. These are the three keys to direct marketing success. You need consumers to trust your business in order to buy from it. In order to trust you, they first have to like you. Before they can like you, they need to know you. Get the picture? So, how does one build this elusive knowledge in a cold, lonely, digital environment that is the internet?
Continue reading “Direct-Marketing Gold: Getting People to Say Yes!”
A ton of factors will make your photography business successful, but there’s one secret to ensuring that your customers will keep coming back – for headshots, candid photos, children’s photos, family celebrations, and more – and it’s the custom USB.
That’s because as a great photographer you have to do more than just take great pics. You must also know how to market your business and make your customers glad they chose you. Repeat customers not only mean more revenue, but satisfied, loyal customers are your best marketing tool. They play a valuable role in helping to spread the word about your business.
Continue reading “A Photographer’s Best Kept Secret to Keep Customers Coming Back”
A good business card can mean the difference between a prospect remembering you or forgetting you. As a piece of your overall marketing plan, your business card plays a powerful role in selling your services – especially for the minimal investment it requires. Making a good impression and leaving a lasting impact on the people you meet involves carefully planning out the format, design, and copy for the business card.
Continue reading “How to Make Your Business Cards Unforgettable”
Photography professionals rely on multiple skills to build a successful business. Do you have what it takes to make your photography biz one of the premier service providers in your area? Building a business takes time. You probably won’t get overnight success, but with some industry insight into how the pros are making more money, you can get your business off the ground with a big bang.
Continue reading “10 Ways Photography Pros Make More Money”
“Look at that subtle off-white coloring. The tasteful thickness of it. Oh, my God. It even has a watermark.”
— Patrick Bateman (American Psycho)
Your business doesn’t have to be among the ranks of Google or Facebook to get results with your business card. You also don’t need to spend a ton of money on design or style.
For your business card to successfully generate leads and referrals, it should effectively capture your brand, message, and contact details. With so much at stake; however, it’s easy to be led astray. Here are the top seven things you should Not do when designing a business card – if you want to keep your business in the “win” column.
Continue reading “7 Ways to Make Your Business Cards Flop”
Choose the wrong swag, and your investment in promotional products could tank.
Select the right product, and you’ll gain all of the benefits a well-chosen item offers.
In reality, businesses often get caught up in the potential benefits that a promotional product could deliver, and easily fall into the trap of making common mistakes when choosing an item. Instead of reaping rewards, the campaign falls flat.
Continue reading “5 Shocking Mistakes Businesses Make When Choosing Promotional Products”
Selecting a useful, eye-catching promotional product to give away at your next trade show is just one step in an effective strategy. If you want the show to be a roaring success, you need more than an item that grabs attention. A foundational trade show strategy gets people lining up at your booth and making a purchase at the follow-up sales call.
Continue reading “How to Turn Your Trade Show Event Into a Roaring Success”