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Direct-Marketing Gold: Getting People to Say Yes!

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Know. Like. Trust. These are the three keys to direct marketing success. You need consumers to trust your business in order to buy from it. In order to trust you, they first have to like you. Before they can like you, they need to know you. Get the picture? So, how does one build this elusive knowledge in a cold, lonely, digital environment that is the internet?
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A Photographer’s Best Kept Secret to Keep Customers Coming Back

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A ton of factors will make your photography business successful, but there’s one secret to ensuring that your customers will keep coming back – for headshots, candid photos, children’s photos, family celebrations, and more – and it’s the custom USB.

That’s because as a great photographer you have to do more than just take great pics. You must also know how to market your business and make your customers glad they chose you. Repeat customers not only mean more revenue, but satisfied, loyal customers are your best marketing tool. They play a valuable role in helping to spread the word about your business.
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How to Make Your Business Cards Unforgettable

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A good business card can mean the difference between a prospect remembering you or forgetting you. As a piece of your overall marketing plan, your business card plays a powerful role in selling your services – especially for the minimal investment it requires. Making a good impression and leaving a lasting impact on the people you meet involves carefully planning out the format, design, and copy for the business card.
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10 Ways Photography Pros Make More Money

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Photography professionals rely on multiple skills to build a successful business. Do you have what it takes to make your photography biz one of the premier service providers in your area? Building a business takes time. You probably won’t get overnight success, but with some industry insight into how the pros are making more money, you can get your business off the ground with a big bang.
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7 Ways to Make Your Business Cards Flop

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“Look at that subtle off-white coloring. The tasteful thickness of it. Oh, my God. It even has a watermark.”

— Patrick Bateman (American Psycho)


Your business doesn’t have to be among the ranks of Google or Facebook to get results with your business card. You also don’t need to spend a ton of money on design or style.

For your business card to successfully generate leads and referrals, it should effectively capture your brand, message, and contact details. With so much at stake; however, it’s easy to be led astray. Here are the top seven things you should Not do when designing a business card – if you want to keep your business in the “win” column.

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5 Shocking Mistakes Businesses Make When Choosing Promotional Products

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Choose the wrong swag, and your investment in promotional products could tank.

Select the right product, and you’ll gain all of the benefits a well-chosen item offers.

In reality, businesses often get caught up in the potential benefits that a promotional product could deliver, and easily fall into the trap of making common mistakes when choosing an item. Instead of reaping rewards, the campaign falls flat.
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How to Turn Your Trade Show Event Into a Roaring Success

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Selecting a useful, eye-catching promotional product to give away at your next trade show is just one step in an effective strategy. If you want the show to be a roaring success, you need more than an item that grabs attention. A foundational trade show strategy gets people lining up at your booth and making a purchase at the follow-up sales call.

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How to Fast Track Your Promotional Product Marketing Strategy

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If someone asked you about your target market, would you be able to answer their questions with confidence? For many businesses, the desire to know their target market is there; however, it’s easy for companies to get caught up in the other important daily tasks of running a business, marketing their products, and responding to customer inquiries without really knowing if what they’re doing works.

Without a solid knowledge base of who your target market is, your promotional product marketing strategy won’t get very far. Before you launch into a campaign, fast track your marketing strategy to give your promotional product campaign a big boost.
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The Secret Path to Trade Show & Conference Success

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Conference attendees are often inundated with new and innovative ideas from speakers and breakout sessions. Not to mention the onslaught of goodies and giveaways they’re assaulted with as they move through the trade show floor. You can breathe new life into your trade show promotional campaign by following these tips and the savvy moves of companies that have figured out how to put some swagger into their trade show plans.

What are the secrets to standing out from the crowd of clever tag lines, bold t-shirts, and branded toys?
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Targeting Promotional Products for an Event? Avoid These Mistakes

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Promotional product success begins well before you hand out an item at a promotional event or trade show. The strategy you choose will go a long way toward promoting your company and getting a return on investment in the project – instead of diminishing returns. Continue reading “Targeting Promotional Products for an Event? Avoid These Mistakes”