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How to Create Successful Custom Packaging

McDonald’s Happy Meals, Tiffany & Co. robin egg bags, Amazon’s smiling cardboard boxes — just reading those words can conjure up images of each piece of packaging without any problem. That’s because each of them has something in common: They stand out in a crowded market by embodying the unique brands they represent.

Couldn’t you benefit from custom boxes or
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4 Simple Ways to Generate Leads with Promotional Products

Promotional products are more than a branding tool handed out at trade shows. When used correctly promo products can also be used as a powerful lead generation method. The goal of every company, no matter the industry, is to find new potential customers. After they find them then they must convert those leads into paying clients or customers. The more
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The Best Ways to Measure ROI for Promotional Products

Marketing strategies often seem abstract to people outside the field, but they are actually rooted in data. Every organized marketing team knows that at the end of the day marketing strategies can and should be analyzed to determine if they are effective. Determining the effectiveness of a marketing campaign can be complex and will often differ from company to company,
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