“You have to spend money to make money.”
It’s a cliche, but every business owner knows it’s true. You need to offer value to get customers, and creating value costs money. Whether it’s building new retail locations or manufacturing fresh inventory, succeeding in business means you’ll have to invest funds now in the belief that it will pay off down
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McDonald’s Happy Meals, Tiffany & Co. robin egg bags, Amazon’s smiling cardboard boxes — just reading those words can conjure up images of each piece of packaging without any problem. That’s because each of them has something in common: They stand out in a crowded market by embodying the unique brands they represent.
Couldn’t you benefit from custom boxes or
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If you have your own business, you already know something about the value of brand awareness. It’s simple: If people don’t know about your product or service, they can’t buy it. If they don’t have positive associations with your brand, they’ll probably choose a competitor over you.
So how do you build that awareness? There are many ways to build
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Whether you’re running a major corporation, a small-to-medium sized business, or work as a “solopreneur”, you’re always seeking tools to market yourselves more effectively. One solution is to engage in an incentive marketing campaign, engaging your customers by providing a reward to encourage them to purchase your products or services. Give them a pleasant reward that provides a solution and
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Promotional products are more than a branding tool handed out at trade shows. When used correctly promo products can also be used as a powerful lead generation method. The goal of every company, no matter the industry, is to find new potential customers. After they find them then they must convert those leads into paying clients or customers. The more
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Marketing strategies often seem abstract to people outside the field, but they are actually rooted in data. Every organized marketing team knows that at the end of the day marketing strategies can and should be analyzed to determine if they are effective. Determining the effectiveness of a marketing campaign can be complex and will often differ from company to company,
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The US trade war with China, which has been intensifying over the last year, has now left both countries reeling from heavy import/export tariffs. Unfortunately, as is the case for many retail industries, the promotional product industry will have to contend with the fallout of what is essentially a 25% tax increase on the majority of their products – if
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