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Promo Products Are Investments. How to Measure the Return?

“You have to spend money to make money.” 

It’s a cliche, but every business owner knows it’s true. You need to offer value to get customers, and creating value costs money. Whether it’s building new retail locations or manufacturing fresh inventory, succeeding in business means you’ll have to invest funds now in the belief that it will pay off down
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The Best Ways to Measure ROI for Promotional Products

Marketing strategies often seem abstract to people outside the field, but they are actually rooted in data. Every organized marketing team knows that at the end of the day marketing strategies can and should be analyzed to determine if they are effective. Determining the effectiveness of a marketing campaign can be complex and will often differ from company to company,
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