Imagine this scenario, you are a top-of-the-line USB manufacturer. A client comes to you to order some USB drives for an event they are having. It’s an invite-only, red-carpet gala (slash) product launch. A Manhattan hotel, celebrities, a keynote. Each flash drive is a completely custom piece made out of virgin Finnish birch with a heat stamped logo and a rope lanyard made out of genuine bull hide leather.
Three months later … the product is a complete failure, the company is out of money, and this order was bought with a PO with net 30 terms.
This, of course, is a fictional scenario, but these types of situations do happen, lately more then ever before. What do you do? The client has the product and you’re out of money. Well, I have a solution. Each flash drive sold, contains a tiny wireless microchip that can be accessed via satellite. It allows you to “shut off” the drive, literally. A 64GB flash drive can be easily turned into a useless dog’s chew toy, just with a click of a button (or two). Customer doesn’t pay you – you turn off the drives. Client does a charge back and doesn’t want to return your stock – you turn off the drives. Then, there is the other function. Instead of turning the drives off, you can pop-up an advertisement. When the drive is plugged in, user gets a message – “Thank you for using a CustomUSB Flash Drive. Click HERE to get some of your own.”
Ok, I’m way ahead of the game. This product does not exist yet. But if I was to build software for USB drives, I’d look into this.
Image Credit: dialog5